“Pin It To Win It”

Pinterest was launched March of 2010.  This site now claims over 70 million registered users globally. Pinterest is an amazing social networking site for businesses. This graphics heavy website allows you to make “pins." These pins need to be clear, professionally shot and relate back to your product or service. We can upload a picture from a computer and link the pins back to your website. This is where we create a “call-to-action.” These CTA’s will allow us to see how many people your company has reached.

Here are some best practices for Pinterest:

1)    1) Use Pinterest Analytics. This is a free tool. This analytics tool is available to every verified business account.

2)    2) Optimize your website or blog for Pinterest. We can create a “Pin It” button on your website. We can also create a “Follow me on Pinterest” button. These followers are open to receiving images that relate to your Pinterest account. This is a social network so…be social. Tell interesting or fun stories that relate back to your product or service.

3)    3) Link Pinterest to your other social network accounts. We can add Pinterest buttons to your Google+, YouTube, Twitter and your Facebook brand page.

4)    4) Time your Pinterest pins. Research shows that the best time to pin is between 2:00pm- 4:00pm. This is when many people have down time and enjoy checking their social network accounts. The other peak engagement times are from 8:00pm to 1:00am. Let’s keep these night owls reading great content about your product or service.

1)    5) Follow other accounts!! We can help you organically grow your social networks by creating a high quality business account that shows others in your industry that you want keep them in your social network. Now with online tools like Pinterest, you can engage an audience with beautiful, high quality graphics that allow people to window shop online.

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